What is it: Smart color. Smarter formula. A gorgeously brilliant, creamy color with ingredients to help liven up the look of your lips. This genius, hybrid lip color delivers plush, gorgeous color and give your pout unforgettable reasons to believe in its brilliance. Who is it for: All skin types and complexions. Anyone wanting smart color and an even smarter formula. Why is it different: Purely Brilliant Lipcolor helps give you the appearance of more youthful-looking lips. How do I use it: Smooth onto lips for brilliant, creamy color. Wear alone or combined with other bareMinerals(R) lip products. From bareMinerals.